In order to meet this objective, our team has produced various photos and videos. For example, we have produced a video highlighting the salmon preparation process from A to Z, including smoking in their preparation laboratory, using a technique specific to the company.
The brand’s specialty, caviar, was also given a series of videos to highlight the different types of caviar available, the quality of the products on offer and the identification of the differences between caviars for customers.
Photo and video shoots also highlighted the different sales corners and the different dishes on offer. A focus on the preparation of the products from the raw food to the dishes served to the customers highlighted the artisanal, hand-made know-how and the human aspects of the preparation.
Macrophotography sessions were also used to highlight the quality of the products and the meticulous production techniques down to the smallest details.
Finally, it was a photo session that we carried out with a Geneva influential woman who helped to promote the products offered by Planet Caviar to their target customers.