Why the promotional spot?
The commercial is changing. Often perceived as intrusive, even aggressive: it imposes itself in the middle of a film or before the reading of a video… Today we are trying to change this negative image of advertising.
In our production studio, we aim to give a completely different aspect to the commercial. We want your customers to have a pleasant time watching your video and in this way give a positive image of your company. The goal is to captivate your future customers so that they memorize your products or services and pass more easily to the act of purchase.
Examples of advertising spot
Reyl – Sucess Together
Région de Nyon
How does the advertising videographer create your promotional spot?
The purpose of advertising is first and foremost to get a message across to its viewers. It can be to announce the launch of a product or simply to make its products or services known. It is necessary to attract and influence the choice of an audience through this message so that they choose this product and not that of a competitor.
To do this, the commercial director makes sure that the message is clear, direct and effective. We work on the emotional impact of the spot to promote memorization and we apply the skills of our neuro-marketing specialists to ensure that the commercials we produce have the effect our clients expect.
Today the best channel to achieve these goals is the internet. Social networks allow us to quickly and efficiently broadcast a video to a very large number of people of all ages and with very different profiles. Moreover, sharing between friends and acquaintances is very easy and it is a common use of social networks. But for this to happen, the video spot must be visually pleasing and have a strong message.