Valya is a company born of the initiative of its two founders, Illya and Valéry, who wish to raise awareness of the importance of food for health, well-being and development. Valya is a company with various activities, including the production of cold pressed seasonal fruit juices, a delicatessen and a sales outlet for healthy dishes based on seasonal products. The objective? Finished products 100% natural, 100% organic, in 100% biodegradable packaging.
The objective of this project was to create different visual photos to promote the brand on social networks and to illustrate the website whose redesign was managed by our communication agency Habefast. The objective was also to create two promotional videos, a motion design video to explain the production and the Valya concept and a video to promote a crowfunding action.
The photo shoots for Valya were various. Our photographers were able to take portraits of the founders, photos of the raw products for the website with a work of light to highlight the products and finally photos of the premises, the space and the products offered in situation.
Concerning videos, the creation of a motion design video made it possible to explain the production and the Valya concept, to highlight the advantages and benefits of natural cold pressed juices. This video was made with an illustrator from our agency Habefast who designed the illustrations necessary for the video so that our motion designer could animate the characters and create the various graphic animations. Finally, it was a voiceover and integrated images that made this motion design video complete. A real team effort !
The second video was used to promote a successful Valya crowfunding action. This video, composed of interviews, video shootings of the preparation of salads, as illustration shots to boost the video, and images of the preparation of fruit juices promoted the work of Valya’s new premises and sales outlets. It was then broadcast on social networks to convey their message.
Finally, the images of the product preparation were also used to create the website banners.