Macro photography can be used in many contexts to photograph small subjects. The most common example is that of insects, but macrophotography is also very useful for highlighting the details of a gastronomic preparation or the technical specificities of a watch in watchmaking, to name just two examples.
Macro photography, what's that?
Macrophotography, or macrophoto, is the common term for photomacrography. Photomacrography is the set of photographic techniques used to photograph small subjects, with a magnification ratio between y=1 (or 1:1) and y=10 (or 10:1). Macrophotography is between proxiphotography, whose magnification ratio is less than 1, and photomicrography, whose magnification ratio is greater than 10.
There are, however, two different acceptances for this term: a scientific and technical acceptance and a historical and commercial acceptance.
From a scientific and technical point of view, macro photography is a photograph in which the size of the subject in the sensor image is larger than its actual size. Attention is focused on the image formed on the camera’s sensor.
This is contrasted with the historical and commercial understanding of macro photography that a macro photograph is a photograph where the size of the subject on the print or screen is larger than its actual size. The focus here is on the actual image being observed.
If you would like to know more or if you would like to make a macro shooting to showcase your products, do not hesitate to: