Image banks should be banned for your company photos: they make it impossible to differentiate your company, and are too smooth to give character to your products or services. You will not stand out from the crowd and will not record your values. The photos are not to be neglected for all that! 60% of customers trust a company only if it presents its products in pictures, and an article with an image will be more read at 95% than an article without. For all these reasons it seems logical to take company photos. But not just any way! We are giving you some advice today.
It is of course possible (and we recommend it) to start without professional equipment. You will learn the basicsand start to improve. The easier the equipment is to use, the more time you will spend taking pictures and this isthe key to success. It is not a question of disgusting yourself with expensive and impossible to use equipment, learn to master all the settings and modes of your device, even the simplest. Read your manual carefully and practice. And above all, learn to react quickly: when the right picture comes up, you will know how to be reactive. To begin with, the most suitable photos of your products are the “packshot”. Take your products on a plain background, from different angles to present them in your catalogue.
Inanimate models, they take pictures easily. For more information on our packshot capabilities, please visit our dedicated page.
Before moving up a gear with a new camera, train yourself on technical points: use tutorials like those provided by Nikon. You will learn simple techniques but which will bring you a real result: the portrait for example, is one of the first techniques to learn. It is also the best way to enhance your image and your team with your employees, customers or future partners. For more information on our corporate portrait techniques, visit our page dedicated to portrait photography.
Never forget your camera, a beautiful picture is always unexpected. On the other hand, recording all your ideas is a good way to set objectives and move on to more complex photos. Be careful not to want photos that are inaccessible from the beginning: don’t look too far away, the wonders are often in front of your eyes, it all depends on the point of view from which you look at them. The practice will also provide you with a knowledge of the basics of how your camera works: the diaphragm and the amount of light that will reach the film/sensor, the shutter speed, the sensitivity and the perspective will no longer hold any secrets for you after a few hours of practice.
The manual operating mode is the preferred mode for those who want to learn photography. It is not the easiest, it requires a great mastery of space and light. Use it with caution: in many cases, the automatic mode will do very well and faster what you do manually. The manual mode remains very useful in some cases, especially when the measurement of the light of the body will be misled by the subject, i. e. with a backlight effect.
The use of midday light, goldens and blue hours, backlighting, fog, side light and artificial light is the best way to give character to your photos. To start, start by challenging your device with the white balance. It is useful to transcribe the real light, but you can adapt it to your desires, to create a photo with a colder or warmer atmosphere than what the real light would produce.
Space is materialized by the depth of field: we play on the distance of the subject (in the positive space) with the background (negative space) to bring it out or not. This is achieved via the diaphragm: the more open the diaphragm is, the shallower the depth of field. In parallel, the larger the aperture, the greater the fuzzy volume. Reinforcing the negative space gives depth, and thus brings out the positive space containing the subject. This technique is suitable for any type of photo but is particularly appreciated for portraits in situations. In corporate image, it is very interesting because it gives a dynamic image of your business and your employees, by helping the recipient to get an idea of how you work. You can find more information on our portraits in situation on our website.
Once you have mastered the environment, you can be creative: dare to take long breaks to record the traces of time, create blur by optimizing negative space, challenge parallel lines, play with colours The possibilities areendless.
The use of complex techniques should not restrict your creativity, but serve it. If you are not yet comfortable with the exposure triangle, for example, don’t insist! The same applies to the composition rules of your photo. Achieving the balance between the shapes that make up the desired photograph requires a significant amount of preparation time, especially for a beginner. This does not therefore easily apply to scenes in motion in the early stages. Don’t panic, take the picture instinctively and you will have plenty of time to reframe your shot to get to a perfect line of third parties and strength.
Let your desires guide you and your creativity will naturally take over. There is no perfect technique or typical result: a photo is successful when it arouses emotion in the eyes of the observer. Indulge yourself, shoot what you like, test without limit and without fear of failure. The result will necessarily be up to the task. Play trompe l’oeil with reality, and remember: in photography the rule is that there is no rule, have fun!
If you would like more information, especially for corporate photo shoots, please do not hesitate to contact us.