Photo Agency, the impact of image in corporate communication

Lakeprod Service Agence Photo Photo Bandeau

In a world where visual communication has become essential, images are a key element of corporate communication, as they allow messages to be transmitted in an effective and memorable way.

This is where photo and audiovisual production agencies such as LakeProd come into play, offering services tailored to meet the needs of their clients.

What is a photo and audiovisual production agency?

A photo and audiovisual production agency is a company that creates visual content for companies and brands. Its teams can work with different types of equipment and software to help plan, shoot, edit and produce visual content that meets their clients’ needs. This allows the photo agency to come up with creative ideas and original concepts, while taking into account budgetary and time constraints.

The importance of image in corporate communication

Image alone can make all the difference in terms of visibility, awareness and credibility. Images are a key element in business communication, as they allow messages to be conveyed in an effective and memorable way, while at the same time arousing emotion in consumers.

They will be used in many situations, whether it is to :

    • Promote a brand (advertising photography),

    • Presenting a product (illustrations, images),

    • Presenting a team (portraits),

    • Illustrate an annual report,

    • Documenting an event or event report,

A successful image can help to strengthen a company’s brand identity and thus stand out from the competition.

Photo and audiovisual production agencies are therefore key partners for companies seeking to create images that allow them to communicate effectively with their audience.

LakeProd, our photo and video studio, offers tailor-made services ranging from professional photo and video shoots to the design and production of advertising clips. LakeProd works with the latest technological innovations to provide the best possible quality results, with photos and videos edited in high definition. Our agency also offers motion design services to bring a touch of originality to our clients’ communication with photo animation.

For example, to capture and highlight your events, our team of professional photographers offer various corporate photo shooting services: portrait photos, corporate photos, photo reports, drone views of the premises.

The advantage of using a photographer from our specialised agency is that the photos taken are then sent to our technicians for post-production (or post-processing). These technicians will take care of enhancing the prints with retouching, management of luminosity, cropping, framing, enlargements, lighting and high definition scanning.

The files are then sent to you, copyright included, for your communication needs on your website and on your social networks.

So don’t hesitate to call on a LakeProd photographer for your visual communication projects.

Photo Agency, current trends in the world of visual production and their impact on companies

The world of visual production is constantly evolving and photo and audio-visual production agencies need to keep up with the trends to remain competitive. Current trends include the use of live video, 360 degree images, the use of drones for aerial photography and video production, virtual and augmented reality, and the production of content for social networks such as Instagram stories.

These trends have a direct impact on businesses, as they can be used to improve their visual communication, reach their target audience more effectively and stand out from the competition. Companies can therefore benefit from partnering with a photo and audiovisual production agency that keeps up with the latest trends to offer them innovative and impactful content.

How to choose the right photo and audiovisual production agency for your business

If you’re looking to produce professional quality photographs tailored to your specific needs, it’s important to hire the pros. Locating an experienced photographer can help you determine the type of creative photography that best suits your goals.

Whether you want to shoot for your website, corporate communications or galleries, a professional photographer can help you create custom images that showcase your business and products.

So when hiring a photographer to take photographs or working with a professional photography agency, it’s crucial to consider these few criteria when making your choice:

    • Skills. It is important to ensure that the agency has the necessary skills to meet your needs. Check their portfolio to see if they have worked on similar projects to yours.

    • Style. Each agency has its own style and it is important to find the one that best suits your company and your brand. Don’t hesitate to ask for examples of previous work to get an idea of the agency’s style.

    • Budget. This is an important criterion to take into account, as photo and audiovisual production agencies’ fees can vary considerably. Make sure the budget is appropriate for your company’s needs.

    • Communication. Good communication between the agency and the company is essential for the success of the project. Make sure that the agency listens to your needs and is able to give you advice and suggestions for improving your visual communication.

    • References. It is a good idea to ask for references or testimonials from previous clients of the agency to get an idea of their experience of working with the agency. This can also help you understand how the agency handles projects and assess their professionalism.

    • Deadlines. Delivery times are an important consideration. Check that the agency is able to meet the deadlines set to avoid any delays in your visual communication.

By following these criteria, you should be able to choose the right photo and audiovisual production agency for your business.

If you are interested in our photo and audiovisual production agency and would like to know more about our work, please take a look at our online portfolio. Here you will find examples of our previous work for various clients and industries. We are confident that our work will inspire you and help you visualise the potential of our agency for your business.


In a world where visual communication has become essential for businesses, taking professional quality photos is crucial to showcasing your company. For this, a photo studio shoot with an experienced photographer can help you capture beautiful photos that highlight your brand identity. Whether you want to create custom photographs, galleries for your website or to illustrate an annual report, a photo agency will be able to capture the type of photography that best suits your needs.

Photo agencies are therefore key partners for companies wishing to stand out from the competition by creating professional and creative images for their communication. However, care should be taken to select an agency with a good reputation, solid references, skills adapted to your needs and a reasonable rate to avoid unpleasant surprises and maximise your chances of success in your project.