In 2019, the founder of the Swiss automatic watch brand KAURI called upon the Lakeprod photo/video studio for the launch of this one.
His idea? To combine his passion for watchmaking with a material he is particularly fond of: precious wood. A first edition of 50 customizable watches (4 types of wood, 2 colours of hands and 2 types of bracelets) was thus created in June this year.
Our photo and video studio LakeProd had the pleasure to realize the audiovisual contents for the young brand. Our photographers aimed to highlight the subtle mix of mechanics, wood and leather of this new watch brand. The challenge lay in the ability to transcribe every detail of the design which was carefully thought out so that Kauri watches are more than 90% swiss made. The aim of this project was therefore twofold: to publicise a new product and to translate its quality in order to create a feeling of confidence among future buyers.
The LakeProd teams have produced several types of content: photos and videos, content focused on products as well as manufacturing. Our photographers were thus able to capture each step of the manufacturing process of these timepieces in order to create photos and videos of the woods used, the bracelets and the finished products. All these contents were used for different communication supports of the brand: website, social networks, print media…