06 July 2018

why use motion design in your corporate videos?

Lakeprod Blog Motion Design 01
why use motion design in your corporate videos?

The LakeProd studio offers you its Motion Design services, a category in the video industry. But do you know what Motion Design is and why it is so interesting for your corporate videos?

Motion design is the combination of two techniques: graphic design and video. Graphics Design is the creation of symbols, images and text to form the visual representation of an idea or message. Add motion to it and you get Motion Design. It is then the art of bringing a graphic design to life through animation. But what does it bring to your corporate videos?

Lakeprod Blog Motion Design 02

the power of motion design

Today, it is everywhere: on commercials, feature films, animated films, credits, it animates your logos, on graphic interfaces, for digital art or game design… In addition to its creative possibilities that make it adaptable, the power of motion design lies in its interaction with the viewer.

Indeed, Motion Design is considered as the video of engagement. 70% of viewers watching a Motion Design video still watch it one minute later, the highest average rate in the video industry.

the advantages of motion design

Compared to classic videos, motion design has many advantages. First, it is fast. Indeed, when a presentation video lasts an average of 4 minutes, a Motion Design video delivering the same message lasts half as long. This is because your message is clearer: the message is thought out beforehand, the right words are used, without repetition or hesitation.

It also explains why motion design is educational. Indeed, animation is easier to understand than video. Moreover, it is aesthetic: some sectors of activity are difficult to capture in classic video. Industry for example, where some services are sometimes difficult to present in a favorable aesthetic universe. Motion design, on the other hand, gives the possibility to modify the shapes and colors of your activity, to create a quality graphic universe. Motion design has another great quality: its dynamism. Indeed, its rhythm is captivating and your audience will stay tuned to your message.

why use it?

Motion Design is useful for all companies in various sectors. It offers many creative possibilities, which can be adapted to any type of content. Motion Design can be used to create promotional clip, corporate videos, animated leaflets, or product presentations for your customers…

But that’s not all! All your desires are transcribed in Motion Design, bringing its many advantages to your message. Much more than a simple isolated graphic realization, Motion Design can be the basis of your company’s visual identity, and develop on all your communication supports, print or web, in photo or video.

the motion design process

The creation is rooted in its content, which can take a textual, narrative, descriptive, symbolic or educational form.

We work at your convenience: you can provide us with the script, delegate it to us or we can write it together. Then we build its storyboard with all the key elements that we will have previously defined. We think at this time the various graphic elements. The animation is then made by one of our motion designers, and we add voice-over, music or subtitles.

The entire motion design process is monitored by a project manager, ensuring that the production stages comply with your expectations and your company’s identity. Our Motion Design process combines creativity and strategy to provide you with the desired look and feel. To learn more about our Motion Design creations, visit our website.

In short, motion design is a highly appreciated technique, especially on social networks.

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