why make your own pictures instead of using pictures from image banks?
The photos that appear on your website or your communication materials will be responsible for the first impression a prospect will have of your company. That’s why these photos must be carefully chosen to attract at first glance. A word of caution: it is illegal to use images taken from image banks that are not free of copyright, or to use them without buying them.
customize your photos
For your site or your communication supports, it is important to personalize your company photos, because your differentiation will initially be made thanks to them. Indeed, they must look like you and give a real impression of your company. This will guarantee uniqueness in the eyes of your customers and prospects, which will lead to a relationship of trust. Image bank photos look alike and are becoming more and more common. By using them, you do not create a difference with your competitors, because they will have had this reflex as well.
Also, personalized photos, made by professional photographers will show the values of your company and will create a real differentiation with your competitors. Your creativity will be put forward and you will be able to attract your customers at first glance. Finally, these photos will be made to measure and will be used to optimize your referencing, notably thanks to the renaming and post-production of the photos.