18 June 2019

why use an audiovisual communication agency?

Lakeprod Blog Agence De Communication Audiovisuelle
why use an audiovisual communication agency?

An audiovisual communication agency, or audiovisual agency, is an agency specialising in the production of multimedia content that can also advise you on how to integrate this content into your marketing strategy. Why is it worthwhile to use such an agency? How can it help you develop your communication strategy? Here are a few answers.

Lakeprod Blog Agence De Communication Audiovisuelle

audiovisual content in support of corporate communication

Today, it is not always easy to communicate with customers. A significant part of corporate communication is done via the Internet or digital media such as television. This is why audiovisual content (photos, videos, motion design, drone shots, etc.) is indispensable. Indeed, texts are read less and less in the digital age and the impact of photos and videos is more important than ever. For example, it can be noted that an individual retains 70% of the data seen in a video compared to 20 to 30% for other media. It is therefore necessary to think about integrating this type of content into your website and/or your social networks for example.

Calling on an audiovisual communication agency can therefore allow you not only to produce this content, but also to integrate it in a relevant way into your various means of communication.

Good corporate communication is indeed indispensable for various reasons. Not only does it allow you to generate new customers, but also to transmit the values of a company, to give confidence, to communicate on specific actions, to increase your notoriety etc. Your company’s internal and external communication can therefore enable you to make the difference with your competitors, hence the interest in using an audiovisual production company.

collaborate with an audiovisual communication agency

The audiovisual communication agency is a complete entity combining the skills of the communication agency, the photographers’ agency and those of the video communication agency (or video marketing agency). Using this type of agency will allow you to have a wide range of services at the service of your audiovisual communication.

The collaboration is indeed total: from the initial need to the integration of the contents. The first step generally consists in understanding the company’s needs in order to adapt the realization of contents. For example, this makes it possible to determine whether it is relevant to produce a corporate video, whether it would be interesting to produce portrait photo of the various employees, whether the use of drones for aerial photography can bring added value to your communication, etc. The type of audiovisual content to be produced is therefore defined.

Then comes the stage of the realization of the contents. The audiovisual agency then puts its photographers, videographers, directors etc. at the service of your projects. From production to post-production, there is only one watchword: quality content that conveys the desired messages. The equipment used is of course professional equipment: drone, 4K camera, post production software etc…

Then, if your company needs it, the audiovisual communication agency takes on the role of marketing agency by helping you to develop a strategy for integrating the content into your communication. For example, our audiovisual agency will be able to advise you on the content adapted to social networks, your website etc.

why use our photo video marketing agency?

If your company is based in French-speaking Switzerland, you can call upon our audiovisual communication agency Lakeprod for the realization and possibly the integration of your multimedia contents (institutional films, advertising films, aerial shots etc.). Our agency offers you several advantages. First of all, the proximity between agency and client is important because it facilitates the necessary communication during the above mentioned steps. This allows us to produce work that meets your expectations and in the shortest possible time.

Moreover, our agency has already carried out many collaborations which allows us to approach any new project in the best conditions. Our creative teams are specialized in various fields (photography, video, project management), so there will be many experts who can contribute to your project, with a single point of contact for you: the project manager.

If you would like more information about our production company

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