What is Whiteboard Video?
Whiteboard video: definition
When to use a video whiteboard?
How to create a video whiteboard?
7 tips for creating a good video whiteboard
- Find a good script
The script is the most important element of an explainer video. It should be clear, concise, funny and of course relevant. The objective of the video should be clearly defined and everything else in the script should serve to achieve it.
- Write a quality script
The script is the most important part of making a good whiteboard video. This is where you define your goal, your target audience, and how you plan to achieve that goal using the video. This will help guide you through the rest of the process.
- Choose a good presenter (voice-over)
The presenter is often the face of the company producing the video. Therefore, he or she should have a voice that keeps the viewer focused on the video.
- Make good illustrations
When it comes to illustrations, simplicity is key. The focus should be on conveying your message through simpler, easy-to-follow drawings. You can also use icons instead of illustrations if they are more appropriate for your topic.
- Make a storyboard
The storyboard allows you to see what the video will look like in its final form. It also gives you the opportunity to review all the scenes with your team and make any necessary changes before recording begins.
- Make sure it shows your professional side
No matter what type of content you’re trying to promote, if it doesn’t look good, people won’t even bother to watch it! A poorly done video will make people think twice about whether or not they should spend their time watching yours. Invest time in making a quality whiteboard animation, because that way more people will watch and share it.
- End with a strong call to action
The goal of this type of video is to convince. Your video needs to escalate. Therefore, it is advisable to end with a call to action for your audience. You can redirect them to your product, your website or through a contact form.
The video whiteboard at Lakeprod
Some companies employ professional animators to create this type of video.
At Lakeprod, our team of videographers and graphic designers is ready to assist you in all your creative projects. We create custom whiteboard videos to help you market your products and services or to explain your business. These videos are designed to be engaging and effective in explaining more complicated concepts.
A great example is the explainer video we created to explain what a whiteboard video is. This animation introduces viewers to some of its most important features.