LakeProd – Blog – Motion Designer
The motion design
Motion design is a specific technique that allows for animating graphic elements. Therefore, there is a lot of movement, and it is a widely used technique in the field of visual animation with cartoons. However, it is also a widely used method in the marketing industry to create advertisements or announcements. In fact, it is a format that allows for a lot of imagination and freedom, and it can adapt to the budget of the company.
This format is used in marketing for several reasons. First, motion design allows for excellent memorability. In fact, the human brain tends to be more impacted by video than by text or a simple image. The video format allows for impactful, highly creative, and with motion design it is also possible to create interactive formats.
Motion design is a relatively inexpensive technique depending on the elements used. When graphics are created by hand by the designer or illustrator, it does require a financial investment but it is not comparable to more advanced drawing techniques or hiring actors for advertisements.
Thus, the graphic designer who specializes in motion design can create interactive, playful, and attractive formats to create impactful marketing campaigns, or animated illustrations for websites that will create a more interesting design for the user experience.
What is a motion designer?
A motion designer is a graphic or web designer who specializes in motion design. It’s an illustrator who can create animated content, offering various formats based on marketing ideas. It’s also a multimedia graphic designer who must stay informed of the latest techniques to improve their skills and create original, up-to-date content.
A motion designer can be part of a company if it has recurring needs, part of a graphic design agency, or independent. It can work on a company’s brand by proposing content related to the company’s visual identity and graphic charter. It can also create visual content libraries so that members of a company’s marketing department can easily access motion designs for their content. Motion design is a graphic creation art profession that allows you to adapt to any type of content to tell any type of story. It is truly an asset in visual communication.
When to hire a motion designer?
How to make motion design?
There are different media for each step of the creation of a motion design. This allows to create a precise and relevant rendering. Many tools for creating motion design are available online and accessible to all, which allows you to create your own motion design without necessarily training. However, for a professional rendering and a successful scenario, the eye of an expert is always recommended.
Most of the time, using a professional motion designer will save you time and money.