photo and video trends for the year 2018
the tones in the spotlight for your photos in 2018
For 2018, a few trends are still trendy, which is why culinary photography is still in fashion. Its precision and gourmet dishes are always appreciated. The same goes for timeless landscape or architectural photography, where plants are the main focus. This is reflected in the ecological trend that is still in vogue today. The colour green has often been given pride of place, including Greenery being voted the Pantone® colour of the year 2017. It is now Pantone® Ultra Purple that embodies the year 2018. From now on, metallic colours are back in fashion. These metallic photos are even more trendy if they are made in black and white, as monochrome photos are the trend of the year 2018.
In terms of form, monochrome colours go hand in hand with the return of minimalism. Minimalist photography is a style that is becoming more and more widespread in the world of photography. Many photographers are appropriating this style in various fields, for example in portrait photography, wildlife shooting, landscape or architecture. Minimalist photography particularly calls upon the composition of the photo, where one gives a very pure, or very geometrical rendering. It is important to highlight the subject in the photo by choosing the right composition. A minimalist photo makes it possible to isolate a subject, to show the space, the immensity, the curves or the shapes of a building, to really emphasize what one wants to show in the photo. Minimalist photography can give a certain feeling of escape, of freedom.
In addition, graphic compositions will again become a trend. Indeed, the associations of geometrical shapes will be highlighted. This form of minimalism brings a certain symmetry in the photos.
focus on video
fashionable colors in 2018, to inspire your photos:
- Peach pink
- Violet – Ultra violet
- Imperial Blue
- Pastel colours remain trendy
Here are our predictions and those of some photographers and videographers for this coming year. In any case, we are always on the lookout for new trends and we’ll be sure to give you the ones to come. If you would like us to do a photo shoot for your company or project: