22 November 2017

The key figures that will make you want to make a corporate video

Lakeprod En Blog Figures

Corporate videos will help your customers or consumers to have a real image of your products or your company. It proves to be very beneficial to insert a video on your website or on your social networks. Let’s take a look at the following infographics.

Did you know that we retain 20% of what we hear, 30% of what we see, but 70% of what we see and hear? It may seem surprising, but videos, which combine sound and image, appear to be the most effective way to disseminate information. With the addition of a corporate video, your prospects will retain more key information about your company. The process is the same if it is a video presentation of your products or services.

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As we said, we retain information better when we watch a video, especially since one minute of video is 1.8 million words. This means that a video will have a very strong impact on your target. Indeed, a video is more striking than a simple text or image. It is important to have a text adapted to your video, but especially not to overload the user with information, at the risk of tiring him.

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Broadcasting a video online on networks or on your company website is totally in line with the current wave. Indeed, videos are now the most viewed format by Internet users. 100 million Internet users watch videos every day, which ensures visibility for your video. Having a corporate or product presentation video increases your chances of conversion.

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Watching a corporate video or a product presentation facilitates the act of purchase for the consumer. This will be even more true for a product, because the staging can really be a trigger for purchase. It will be necessary to be attractive and make consumers or prospects want to call on you. Originality can be a good asset to stand out.

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Including a video on your website or social networks improves your SEO by more than 50 times. SEO is part of a real visibility strategy, in which your video is located. It will be a real tool to help you stand out and put you in front. It is therefore an element not to be neglected.

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To conclude, we can only advise you to integrate a video presentation of your company or your products and services. This way, prospects will be able to have an overview of your assets and project themselves as a customer for your company.

If you want to make a corporate video, or a product presentation, please contact us. We will think together about the strategy to adopt to guarantee you full satisfaction.

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