Jams from our grandmothers, brioche still hot from the oven, rump steak cooked to perfection… These simple evocations are enough to awaken all our senses. And indeed, today, the trend is towards culinary photography. People like to see and share audiovisual content representing food (dishes, unprocessed foods, etc.). These photos make people want to, whet their appetite, awaken the senses of your potential customers.
It is therefore a good way to promote your business: restaurants, food processing, bakeries, chocolate shops. Making culinary photos will allow you to put your business in the spotlight. We will see in this article why to bet on these photos, how to use them in your communication strategy and finally some tips to make beautiful food photos.
in which frame is it relevant to take culinary photos?
If your company has an activity related to food, whether it is a simple industrial transformation or a catering / direct sale, it is interesting to make culinary photos to promote your activity.
Indeed, nowadays the photographic/video contents are very impactful, especially on the digital, because they capture the attention of Internet users. In addition, a photo or a video often allows you to make a greater impression. What could be better than showcasing your products to make people’s mouths water?
Moreover, food is as much a pleasure for the taste buds as it is for the eyes. We like the products we consume to be beautiful and well presented. This makes them more appealing. Between two pastries with the same taste, a customer will choose the most beautiful one. Making a good culinary photo shoot will therefore allow you to enhance your work of raw product processing and presentation, and thus improve your sales. A beautiful photo can go even further, it can also allow you to transcribe a smell, a taste, a texture, especially thanks to the staging. The capture of these peripheral elements, combined with the right moment of publication of the photo, will create a desire among your potential customers. Indeed, who has never had a sudden craving for hot chocolate or boiling tea in the middle of a snowstorm?
For these reasons, it can be very effective to integrate the right culinary multimedia content into your corporate communication strategy.
how to use your culinary photos within your corporate communication strategy?
Once the photos have been taken, it is important to use them in a way that will give you the greatest benefit. Here are a few tips to get the most out of your culinary photos.
highlight your website
compile a catalogue
boost your social networks
how to make beautiful culinary photos?
Beautiful culinary photos should allow you to find the flavours of a product only by seeing it. For this two things are important: the staging during the photo shoot and the post-production.
Food photography is first of all a staging game. The image produced must tell a story, immersing the spectator in an ocean of flavours and scents through sight alone.
For example, old utensils can be used for food photos that must transcribe the “traditional dishes” and “flavours of yesteryear” side of the story. Wood and warm colours will also give this feeling. For more modern, experimental creations, the director will prefer a more minimalist style of photography with colours in shades of white/grey, flat surfaces, fewer utensils.
A cool coloured background can give a feeling of freshness to the food, while a black background will bring authenticity to the scene.
To give a more human side to these photos, the photographer may also decide to show an arm, a hand or an entire person cooking. By integrating this in a diagonal, a strong dynamic can be created.
Then, the post-production plays a crucial role. You have to play intelligently with colours, filters, shadows in order to convey the right feelings without distorting the photo and by extension the product. For example, adding a touch of brilliance to chocolate will make it more gourmet.
For the rendering to be of quality, this work of direction and post-production must be carried out by professionals, for example by an audiovisual communication agency. This makes for a more artistic and professional culinary photo, and therefore more impactful. A good post-production gives life to the image, allows to retranscribe the smells, the flavours, the textures.
Our photo / video studio Lakeprod offers you to realize your food photos and their post production for a stronger communication. Our professional photographers have indeed already had many customers in the culinary field and are therefore specialized in this sector. You can see some of our achivements on our website to get an overview.