Jams from our grandmothers, brioche still hot from the oven, rump steak cooked to perfection… These simple evocations are enough to awaken all our senses. And indeed, today, the trend is towards culinary photography. People like to see and share audiovisual content representing food (dishes, unprocessed foods, etc.). These photos make people want to, whet their appetite, awaken the senses of your potential customers.
It is therefore a good way to promote your business: restaurants, food processing, bakeries, chocolate shops. Making culinary photos will allow you to put your business in the spotlight. We will see in this article why to bet on these photos, how to use them in your communication strategy and finally some tips to make beautiful food photos.
in which frame is it relevant to take culinary photos?
how to use your culinary photos within your corporate communication strategy?
highlight your website
Today, most companies, whatever their size, have a website. This gives your company a wide visibility. If your company is part of the food industry, it is important that your website contains pictures of your products to show the type of products you use, their quality, your different preparations.
For example, a restaurant could put forward photos of its most characteristic dishes and their presentation on the plate. This will make Internet users want to come and taste them. A food processing industry can show products before they are processed, to highlight their quality, and after processing, to convince their customers.
Visuals are crucial when it comes to food because all our senses are stimulated when we eat.
In addition to being used to illustrate your website, food photos can also be used for decorative purposes in your restaurant. Printed in large format and framed, they allow you to personalize your interior design, while whetting the appetite of your customers. Many online printing sites today allow large format printing of high quality at a lower cost. The same culinary photo shoot can therefore be used several times.
compile a catalogue
Culinary photos can also be used in B2B food companies. Indeed, for food, it is important to put visuals in your product catalogue so that potential customers can visualize what they are buying. You can therefore use your food photos in this context to present your different products and make people want to buy them.
boost your social networks
Finally, to give visibility to your company, social networks can be exploited. We think in particular of Instagram where the food trend is very present. Thus, beautiful culinary photos will be shared and thus seen by a larger number of Internet users.
For example, a chocolate maker will improve his notoriety by regularly presenting his creations. If these are well highlighted by the photo, they can lead to many likes, comments, sharing, and thus increase the number of customers.
It is also possible to make culinary videos. They can notably highlight the process of realization of your products, the transformation of your food from A to Z etc.
On social networks, the trend is towards photo and video formats. A well thought-out strategy and quality photo/video content will allow you to take advantage of your social networks at a lower cost.
how to make beautiful culinary photos?
Our photo / video studio Lakeprod offers you to realize your food photos and their post production for a stronger communication. Our professional photographers have indeed already had many customers in the culinary field and are therefore specialized in this sector. You can see some of our achivements on our website to get an overview.