Corporate videos are an excellent way to promote your business. However, it is sometimes complex to promote them without being in an excess of valorization of your company. In order not to be subject to this phenomenon, it is advisable to make a collaborative video.
This collaborative video for the employer’s brand, thus features different employees, partners, collaborators or customers. These people are neutral for your target, and will have a strong impact in front of the videographer‘s camera. Their opinion, their words will have a greater effect than, for example, those of the director of the proxy company. They will indeed seem more objective and less interested. This creates a real bond with the prospect, who can to some extent identify with the customers present on the video.
Collaborative videos are also a great opportunity to see what image your employees have of you. You will know what they remember about you and what is important to them without having to organize an expensive and often unappreciated audit.
Giving a voice to your partners and team members is also a way to show how important their opinion is to you. It’s a way to further strengthen the ties that bind you together and make your relationship last.
The producer‘s job, and later the video editor‘s, will be to make these exchanges lively and insightful, in order to give a human image to the company. Each person who watches the video will be able to project themselves and will be more inclined to participate in the development of your company, in whatever way.