Social networks: why working with professionals for your photos and videos
Photos and videos: a quality issue on social networks
On average, each user spends 2.5 hours of their daily time on social networks. In April 2022, 2,430,000 snaps were exchanged every minute. Facebook has 2.9 billion users, YouTube 2.5 billion, Instagram 1.5 billion, TikTok 1 billion, and 830 million on LinkedIn. 100 million hours of videos are viewed every day. These are just a few figures that show the very dynamic activity of social networks around the world. They are therefore the preferred platforms for companies for their B2B and B2C relations.
If private users do not follow any rules for their publications, a company must respect certain codes on the networks to increase its reputation and create good relations with its customers. Photos and videos must be of excellent quality, because posts on the networks reflect the quality of the company and establish the degree of trust that customers will have in it. Therefore, professional quality photos and videos are needed, even when the content is for entertainment purposes.
What kind of photo and video content for what kind of social networks
Instagram: the social network for your business
Facebook: the ageing social network not to be underestimated
One of the major interests of this network for your business is to be able to create professional pages on which you can share various visual contents, photos and videos as well as texts. You can build a portfolio and a real community full of prospects. The age range of this network is higher than on Instagram, and it is a less artistic social network. The visuals don’t have to be of lower quality, just efficient, to-the-point shots. You don’t need a harmonious feed, but rather a logic in your posts. Videos on Facebook also have more impact than photos, which is why you can rely on videos that are striking, professional enough and of excellent quality.
LinkedIn: the best tool for B2B
On LinkedIn you can only expect professional content. It’s not about humour or art, it’s about attractiveness and efficiency. Here you can present your teams with portrait photographs, your premises and workstations with company, factory or fashion photographs according to your different professions. It is a social media that can help you target your potential customers according to what interests them. LinkedIn also allows you to create a real network, which is one of the reasons why your company’s image and visual identity must be clear, very professional and of excellent quality. LinkedIn is not very conducive to video, although the format is growing, and it is better to post content such as presentations, carrousels, photographs of portraits or projects you have done. LinkedIn is very important for your e-reputation. It is an essential medium in your community management strategy because whether in B2B or B2C, various potential customers will inevitably come to this social network to find out more.
YouTube: the popular social network
So YouTube is all about video, it’s a very popular network especially among millennials. Even though it is quite old, it is one of the most active social media. Indeed, you can post videos presenting your products or services, or interviews, shots of your premises, a presentation of your teams, you can share your events. It is a platform where it is beneficial to be visible and can have a place in your strategy depending on your business. A company’s YouTube videos should portray a professional image even if the content can be free and sometimes even light-hearted to humanise your brand image. It is therefore important to post quality content, with well-crafted editing and post-production to animate your community and generate more traffic through links to your site.
TikTok: the new social network that keeps growing
With its meteoric growth, this is a network not to be overlooked, no matter what your profession. The community is quite young, although it has grown significantly. These are very short video formats that are very popular as they take little time to watch, and are a great way to work on your customer relations by sharing more humorous and human content. However, light content does not mean a lack of quality, especially for a business. Certain editing skills are required, and you can use this medium to showcase some of your products.
Advertising on social networks
Why use a professional for your social media content
A professional photographer or videographer will be able to use his or her experience to make you look good in any situation, regardless of your profession. Whether it’s for industrial photos and videos, fashion photos, team portraits or corporate photos, they will know how to adapt to the terrain and bring out your best assets on social media.
For promotion on the networks it is also important to integrate professional photos and videos that will have a better chance of making an impression on users and growing your community.
No matter what sector you are in, it can be very beneficial to allocate part of your marketing strategy budget to professionally taken photos and videos to have quality media that will be more attractive, and therefore generate more traffic thanks to the algorithms.