Les podcasts, un format attractif
Why do podcasts are becoming famous in business?
What is a podcast?
It is a digital audio content accessible via streaming or downloading platforms. The content is free and allows to transmit information in a lively and entertaining way. Digital audio episodes are increasingly used in a digital marketing context, especially on social networks.
By the way, the word podcast was created totally by accident by contracting the words “iPod” and “broadcast” together.
The podcast: a future format in marketing strategy
What jobs are there in the podcasting industry?
In this field, there is a practical part managed by editors, videographers, sound engineers, but also a creative part with directors and scriptwriters. There are also specialists in marketing, strategy and communication, including Eric Briones, who said, speaking of the podcast: “(…) as it is done by voice, it is very strong in emotion. It creates an intimacy, a personal relationship between the listener and the brand.