21 October 2019

photography and social networks

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At a time when social networks are more and more used by companies and individuals, the diffusion of photographs is part of our daily life and represents an efficient way to share ideas, promote products and services.

At a time when social networks are more and more used by companies and individuals, the diffusion of photographs is part of our daily life and represents an efficient way to share ideas, promote products and services.

In June 2018, Instagram passed the 1 billion user mark on its platform, Facebook has more than 2.41 billion users, and Pinterest had more than 300 million users in the second quarter of 2019.

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These platforms represent an opportunity for companies to reach a wider target audience through “free” and interactive platforms. Social networks are increasingly adapting their offer to professionals, notably by testing new advertising formats or improving their “Shopping” functionalities. As a result, brands are able to extend the visibility of their offers, interact with consumers intuitively and gain more knowledge about their changing expectations.

However, the amount of photographic content shared on social networks requires companies to offer ever more impactful and original visuals. The goal: to stand out from the crowd to attract new communities and retain the loyalty of communities already seduced.

Companies can fully exploit the specific functionalities of each social network to make their products and services more attractive, provided they publish quality photographs and have in-depth knowledge of these functionalities. A common example on Instagram is companies that publish photos that are split into three parts, giving the impression of a panorama format on the feed.

L’émergence de nouvelles attentes des internautes

In 2018, 95 million photos were published daily on Instagram. So how do you stand out among all these publications?

Because of the multitude of photographs available on social networks, Internet users will become more and more demanding and will be looking for authenticity. From now on, they will focus more on the relationship with the brand and the emotions it brings them.

It is essential to highlight your products in an original way on all your communication media with the aim of creating emotion in the consumer. Our photo and video studio LakeProd advises and accompanies you in the realization of professional photographs whatever your field of expertise. To do so, we stage your products in an environment that reflects your values, your philosophy and your image. It is also possible to animate the picture or graphic elements integrated in the image to attract the eye of Internet users on social networks.

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Our offer

Our professional photographers collaborate daily with project managers who conduct technology watch on social networks and use them on a daily basis. This double skill allows our photo and video agency to propose to companies a fully customized offer for their social networks and according to their sector of activity. We provide you with support from A to Z for the management of your social networks and the creation of photos for your publications.

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Our video photographers are experts in several fields and have experience in fashion and video photography, packshots, advertising photography and art photography. Discover also our achievements in sports photography, notably with the report of Sofia Gonzalez, future Paralympic athlete at the 2020 Olympics and even the Nyon triathlon.

Our team also has skills in real estate and architectural photography. Here is an overview of our work for the Hotel du Grand Lac Excelsior, a 4-star hotel located in Montreux.

New opportunities to capitalize on

The emergence of social networks offers new opportunities for companies to promote their offer in an original way while reaching a wider target than before. With the number of users on Facebook and Instagram having surpassed one billion, it is important to stand out among all the publications circulated daily. Our audiovisual production studio carries out photo shoots and reports to sublimate your business and adapt them to the expectations of Internet users. We have professional photo equipment, from drones to cameras.

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