Photographing luxury products for your marketing campaigns
Photography of luxury products, for example Swiss watches and clocks, is an integral part of luxury marketing. In order for your brand to retain a good image with your customers, you need to mark them from the first visual contact.
Successful product photography, a key issue for your business
Surpassing the marketing strategy adopted by manufacturers of mid-range products is the first challenge for well-known brands.
Indeed, they are aimed at a targeted clientele whose sensibility generally differs from that of the general public. Each photo must therefore meet their expectations, particularly in terms of storytelling. Purchasers of luxury goods prefer objects that tell a story.
Designing the best products on the market is useless if the photos that are supposed to promote them do not do them credit. The products to be photographed should be highlighted, emphasizing their “personal” characteristics. The object is individualized. For example, if the product to be photographed is a table, it is important to find the angles that highlight its shape, rather than just a top view and a front view. But that’s not all: it is crucial to bring out the personality of the product, to subjectivate it, to give it a character and a story of its own.
the importance of details in your photo shoot
One of the main differences between luxury products and others is the finishes. A detail can change everything, and even become a company trademark. This is the case, for example, with Louboutin shoes and their famous red sole. This important aspect, if it is well protected by intellectual property, allows your brand to become unique and attractive to customers.
Thus, when photographing luxury products, it is necessary to highlight the details and sophistication or, on the contrary, the perfectly refined finish of the object. It all depends on its design, but the idea remains the same: no question of giving in the blurred holiday photo. If it’s a jewel, don’t hesitate to use the macro mode to show the details of the setting or the facets of the cut gems. Similarly, if it is a luxury garment, the embellishments, fabric texture and stitching weaves are all important.
In the case of this Ferrari, do you feel the care taken in the shooting?