02 August 2019

how to take a 360° picture?

Lakeprod Blog Comment Prendre Une Photo 360 Degres

all about the 360° photo

The 360-degree photo is a great success, especially on social networks such as Facebook and Instagram. A source of emotion and inspiration, remarkable photos trigger many interactions among Internet users. However, taking original photos can require more technical skills and state-of-the-art equipment. Here are the explanations and advice of our 360° photo expert.

A 360-degree image is an image with a particularly wide angle of view, allowing a panoramic view, which is the opposite of a standard photo. The originality of this picture lies in the way it is taken, which includes the entire environment around you and not just a fraction of the landscape.

Lakeprod Blog Comment Prendre Une Photo 360 Degres

how to take a 360° picture?

Contrary to what one might think, taking a 360-degree picture does not stop when the picture is taken. There are several steps to follow before obtaining a professional result:

  • Installation of all the equipment because this type of shooting requires stability and a meticulous rotation point.
  • Specific camera settings to optimize image sharpness and brightness
  • Taking several shots
  • Retouching and stitching on photo stitching and retouching software
  • Choice of the type of deformation: panorama, crystal ball, mini planet

These steps can take up to 6 hours of work for a professional photographer.

To begin with, the equipment is essential to obtain a quality final rendering.

The choice of optics will change the techniques of shooting. You have the choice between the ” Wide angle ” and the ” Fish eye “. The wide angle will require more photos because the angle is less wide than the fish eye. The subtlety of use is based on the orientation of the lens according to each shot, to obtain an overall view (sky and ground).

A crucial point is then the search for the “nodal point” and stability. The nodal point will correspond to the point of rotation around which the camera will rotate in order to take a series of shots that will fit together perfectly. When the camera does not rotate around this nodal point, the lines will not overlap perfectly during the assembly, so the pictures must be taken again. To facilitate the search for this nodal point, the use of a panoramic head is very useful. It has graduated and adjustable rulers allowing the camera to slide. Thus the nodal point will be well above the axis of rotation. The second essential element for a successful rendering is stability. For this, a tripod is essential.

The photographers at Lakeprod studio have all the necessary equipment and skills to achieve this type of photography. We can accompany you for the realization of 360 degrees photos in the environment of your choice and in accordance with your needs and objectives of diffusion. The Lakeprod studio will pool all its skills to guarantee you a quality rendering in accordance with your expectations.

Nyon Chateau 360 1 Resize

what is deformation?

Thanks to a stitching software, all the photos will be put together to form the final panorama.

Then, depending on the result you want, we can adapt the photo according to 4 types of deformation: panorama, crystal ball or mini planet.

what kind of environment for this kind of pictures?

To benefit from a rendering that lives up to your expectations, the ideal environment is not only going to lie in the choice of an outdoor or indoor location. In reality, the environment itself will not influence the time of the assembly, but the “patterns” or “details” present in the photo.

The more the floor or the middle of the photo is composed of different patterns, the more meticulous the assembly will be. To make it easier, our photographers prefer a plain floor.

On the other hand, it is important that the whole environment is not moving (ex: a person walking, movement due to the wind, etc.), otherwise it could blur part of the image. Finally, to avoid that a part of the picture is overexposed and another part is underexposed, the environment must be illuminated, without the optics being directly in front of the sun.

Nyon Chateau 360 2 Resize

What use?

This type of photos can be used in many different areas.

transport: car, plane, boat

Photography requires a certain mastery, especially when it involves modes of transport such as cars, planes and boats. 360-degree photography gives customers the opportunity to have a real tour of the interior, a better overall view that allows them to project themselves more easily.

hotels and shops

In order to highlight a certain authenticity, the 360 picture is also useful in the hotel and shopping industry. This way your future customers have the opportunity to directly see the world in which they are going to spend time.

universities and schools

Promoting a school is possible thanks to the 360 picture. Future students and their parents will be able to have a global vision of their future school, especially when the student joins a boarding school, which can remove certain constraints, such as travel for on-site visits.

architecture and real estate

In order for visitors to be able to see the perspective of a room or even its dimension, the use of 360-degree photography is an effective means for the real estate sector. The 360-degree photo also makes it possible to retranscribe the shapes and effects of an architecture that would not have the same effect on a standard photo.

The 360° photo therefore requires a particular technique and equipment. However, it allows your company to offer original photographic content that will catch the eye of your future customers. Applicable to several sectors of activity, this mode of photography offers a real immersion to your customers that can really differentiate you on the market. As a photo studio, Lakeprod realizes for you 360-degree photo according to your needs, your objectives and your budget.

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