20 September 2019

Focus on sports photography

Lakeprod Studio Headband

Organizing a sporting event requires careful preparation to ensure its success. Its coverage must highlight the philosophy of the competition while illustrating the emotions felt by the athletes and spectators. Photographs taken during sporting events are the best way to promote a future edition. Our audio-visual production studio LakeProd accompanies you for the photo and video coverage of your events.

Why use a professional photographer for your sporting events?

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Your website and your social networks are the showcase of your sporting events. On these platforms, potential participants will be able to get a first idea of the competition, which is why the pictures must be faithful to what you want to convey in your communication. Sports photography requires a certain technicality and certain skills, so calling on a professional is therefore wise to obtain visuals that meet your expectations. He will be able to accompany you in order to highlight the values of pleasure and cohesion of a sporting event.

what materials? For what purpose?

The main difficulty in sports photography is to perfectly match the athlete’s movement while choosing the environment most conducive to a quality result. Our photographers specialized in sports photography favour high speed work to freeze the moment and the athlete’s movement, while avoiding motion blur. Several choices of equipment are then possible, such as a telephoto lens. Often placed at a distance from athletes, its features allow sports photography to be taken with discretion, optimal sharpness and a wide angle of view. Nevertheless, it cannot replace a camera with a standard lens. The latter allows more versatility in terms of angle of view and better responsiveness of photographers. Our teams therefore use these two types of cameras in a complementary way in order to cover your sporting event in the best possible way.

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What skills does a sports photographer need?

The main qualities needed by the professional photographer to cover a sports event are adaptability, patience and dynamism. The speed of movements, the number and movement of spectators, the duration of the competition, the weather conditions are additional factors to be taken into account in addition to the rules to be respected in sports photography. Our photographers must be patient and reactive in order to take quality pictures in terms of framing, brightness and position of the athlete.

Our team has a varied experience in different types of sports: swimming, cycling, running, trail, golf, athletics… This knowledge allows a maximum anticipation on the field and increases the quality of the pictures thanks to a quick adaptation to the environment and the subjects they photograph.

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What will post-production bring?

As with any shooting, post-production begins with the crucial step of sorting through the photos and videos to select the most striking shots. Our photographers will then proceed with the processing, including retouching and framing changes that will accentuate the mood of the image and the style of the photographer. All the pictures will be meticulously processed and can take up to several days of work.

What is important to convey through sports photography?

To make users want to take part in your sports events, it is important to focus on the emotions and values linked to sport. Our photographers take pictures that bring together all the emotions that there can be in a sport while trying to capture the right action, the right moment. They let their creativity speak for itself in order to bring different and original viewpoints.

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Our references in sports photography and video

Our team of professional photographers and videographers has had the opportunity to work on several sports-related projects of various sizes. From the coverage of the Nyon triathlon to a report by Sofia Gonzalez, future Paralympic athlete at the 2020 Olympics, the shots taken reflect the sensations linked to the sport. Discover also our work for the promotion of the Bike Lounge of the Park Gstaad.

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