Videographer & cameraman
Within the LakeProd team, our videographers and cameramen combine technical expertise with artistic sensibility to transform your vision into a compelling visual narrative.
Our videographers lead the entire project, from staging and framing to lighting and color grading, ensuring your messages and values are conveyed with clarity and impact. Our cameramen, specialists in image capture, also collaborate with the production team on editing, depending on the project’s needs.
Examples of videos created by our cameramen and videographers
Bauma
Porsche – Cayenne
Conservatoire de musique de Genève
Country Club Geneva – Candied carrots recipe
Lakeprod – Jura
Nyna Shanti – Trouver sa force
Cameraman and videographer: technical and creative professions
Our teams pay close attention to the quality of framing and video capture for your project.
Thanks to modern, cutting-edge equipment – professional cameras, drones, and other specialized gear – our cameramen demonstrate responsiveness and efficiency to meet your expectations, no matter the shooting conditions or the industry sector of your business. They ensure a polished visual result, supported by precise and professional editing.
Beyond their technical skills, our cameramen stand out for their creativity and artistic sense, true value-adding assets. They stay constantly updated on developments in the audiovisual sector: new equipment, visual trends… This curiosity and passion fuel a pool of ideas that they put to work in creating original, contemporary productions tailored to your brand identity.
If you wish, we can also capture aerial footage using professional drones, providing a unique and spectacular perspective for your project.
On the photography side, we also offer optimized photos, with special attention to framing and composition, delivering results that meet your highest standards.
From shooting to delivery: a smooth and refined production workflow
During filming, our cameramen, photographers, and videographers work in perfect synergy.
They coordinate their efforts with precision and create the optimal conditions – angles, lighting, atmosphere – to ensure high-quality images.
In post-production, our video editors enhance the footage: they adjust colors, add visual effects if needed, and can give your film either an artistic feel or a more documentary-style approach, depending on your desired direction.
Finally, your finished files are delivered in high definition, in the formats best suited to your communication channels : website, social media, or any other platform.
FAQ: Frequently Asked Questions
In what context should video format be used?
Video capture allows you to record key moments unique to your company. For example, you can create a presentation film featuring your teams as part of a corporate project, helping to humanize your company’s image. In this context, our technical team will support you not only with audiovisual production but also with scripting and post-production.
You can also use video shooting to create a commercial film as part of your communication strategy. This allows you to tell your story through a corporate film or produce promotional content focused on your services or products. This type of digital communication is highly valued.
In a more educational context, we can assist you in creating storyboards for your training materials, incorporating motion design and interactive content. Our production team will ensure your videos are suitable for both internal and external use.
Why prioritize video format?
The importance of video has significantly increased in recent years due to its effectiveness in client engagement: it enhances retention, thus influencing the strength and quality of the memories your brand leaves behind.
Did you know? 59% of executives prefer video over reading text. The reason: an individual remembers 70% of the information viewed in video, compared to just 20-30% from other media.
It is crucial to produce video or photo content specifically targeting social media. To reach your audience, you must meet them where they are, that is to say, on platforms like Facebook, Instagram, etc. Video content makes your social media more interactive, and thus more likely to engage your customers.
With this in mind, if you’d like, our videographer and photographer will script and produce your video for you, all the way through to the final edits. They will create consistent content that fits seamlessly into your website, advertising campaigns, or social media.
What is the role of a cameraman, and what is the difference between a camera operator and a director of photography?
The cameraman is responsible for capturing footage during a shoot. They operate the camera and ensure that the shots are technically accurate and visually aligned with the project’s creative intentions. In some cases—particularly in television or smaller productions—they may also contribute to post-production and assist with editing.
The camera operator, on the other hand, focuses specifically on framing and camera movement. They work under the supervision of the director of photography (DoP), also known as the cinematographer, who oversees the entire visual composition of a project: camera and lens choices, lighting, visual atmosphere, and more.
These roles are complementary and often taught in film or audiovisual training programs, where teamwork is emphasized according to the specific demands and production scale of each project. The decision to bring in a cameraman, a camera operator, or a director of photography depends on the complexity of the shots and the artistic requirements of the production.
What sets LakeProd apart from other production agencies in French-speaking Switzerland?
LakeProd is a video and photography production agency based in Nyon, dedicated to businesses and institutions across French-speaking Switzerland.
We offer a custom approach that combines creativity, technical expertise and responsiveness to produce impactful visual content tailored to your specific needs.
Our experienced team, composed of directors, photographers, cameramen, video editors and motion designers, supports you at every stage of your project.
We use cutting-edge equipment, which is regularly updated, to ensure optimal image quality. We also offer aerial filming services using professional drones.
Whether you need commercial spots, reportage videos, professional portraits or an event photographer, LakeProd is committed to showcasing your image and reinforcing the impact of your visual message.
The word from our videographers:
Demand has never been higher, and it’s understandable given the impact a video can have on a client’s decision-making process.
I believe it’s more relaxing to watch a video than to read an article. It conveys more information in a short amount of time and helps with retention. That’s why video is so effective.