NORTHERN WATCHES - EXPERTISE AND ELEGANCE AT THE HEART OF OUR STUDIO
THE WORLD OF WATCHMAKING IN A NEW LIGHT
At Lakeprod, every collaboration is an opportunity to enhance a brand’s identity through imagery. When Northern Watches entrusted us with a photo and video project, we had the pleasure of showcasing a world of precision, passion, and elegance.
The Swiss-based brand embodies the meeting of contemporary design and watchmaking tradition. Our mission: to translate this vision through visual content that meets their high standards.
A WATCH SHOOT AT OUR STUDIO IN NYON
For this project, we welcomed the Northern Watches team to our professional studio in Nyon. This controlled environment allowed us to work meticulously with the lighting and capture every detail of the watches—from the texture of the dial to the reflections on the case.
Our photographers opted for a clean, high-contrast style to highlight the meticulous finishes and high-end materials. Each visual was designed to reinforce the brand’s understated, modern, and masculine identity.
A PRODUCT VIDEO DESIGNED AS A WORK OF PRECISION
Beyond photography, we created an immersive product video: a dynamic format where the movement of light mirrors that of the hands. The goal was to convey not only the beauty of the object, but also Northern Watches’ philosophy: a discreet and timeless art of living.
Carefully edited, the video alternates between technical close-ups and atmospheric shots, creating a captivating visual experience designed to enhance the brand’s digital presence on its website and social media channels.
A RESULT THAT LIVES UP TO THE BRAND'S DNA
The final result is fully in line with Northern Watches’ communication strategy. Each visual element contributes to their storytelling: that of a watch designed for free spirits who appreciate quality and distinction.
We are proud to have been able to contribute to this showcase, combining technical expertise, aesthetic sensibility, and an understanding of the world of watchmaking.
YOU WANT TO ENHANCE YOUR BRAND WITH VISUAL CONTENT
Whether in the studio or on location, our team will help you create photos and videos that tell your story with impact and elegance.