Product photographer.
Our product photographers capture the essence of your creations, revealing every detail, texture, and finish. High-quality visuals designed to strengthen your brand identity and drive purchases across all your sales channels.
Our approach as product photographers.
Every project begins with an analysis of your product range, your visual identity, and the intended use of the images. This preparation allows us to define a consistent approach tailored to your objectives.
Thanks to our expertise in studio lighting, we precisely control shadows, reflections, and colors, even on complex surfaces such as glass, metal, or glossy materials.
We also use professional techniques such as focus stacking, macro lenses, and precise retouching to produce sharp, accurate visuals designed to enhance the perceived quality of your products.
The LakeProd studio and its team.
Behind LakeProd is a team of passionate photographers and videographers, active since 2016, specializing in the creation of professional visual content. Based in Nyon and Fribourg, we support brands, companies, artisans, and e-commerce businesses throughout French-speaking Switzerland in showcasing their products and services.
Thanks to our technical expertise and attention to detail, we create precise, consistent images tailored to the requirements of e-commerce, catalogs, advertising, and social media.
Our clients.
We support brands and businesses across a wide range of industries in creating professional product photography. Every project is designed to ensure a consistent presentation of your catalog, showcase your products, and facilitate the purchasing decision.
What our clients said about us.
Showcase your products with photography and video.
At LakeProd, we also produce advertising videos to showcase your products and strengthen the impact of your communication.
Discover below a case study created for Adventerra Games featuring the “Hungry Bins Memory Game,” an educational memory game that teaches children about recycling and composting.
For this project, our team handled the entire audiovisual production: pre-production, scriptwriting, set design, child casting, filming, and editing of the different language versions. A production designed to highlight the brand’s educational and environmental values through engaging content tailored to its audience.
Frequently asked questions about product photography.
What is a product packshot?
A product packshot is a high-quality product photograph designed to present an item clearly, accurately, and professionally. Created in a photo studio, it highlights a product’s details, textures, materials, packaging, and features, often on a white or neutral background. Product packshots are commonly used for websites, e-commerce stores, catalogs, marketplaces, and marketing materials.
Why hire a product photographer?
Hiring a product photographer allows you to create consistent, accurate visuals that reflect your brand identity. Through a carefully managed artistic direction, expert lighting, appropriate styling, and professional photo retouching, LakeProd helps showcase your products, enhance their presentation, and tell their story through high-quality images. Professional visuals increase trust, improve conversion rates, and can help grow online sales.
What is the difference between a simple packshot and a complex packshot?
Simple packshots generally involve medium-sized objects without transparency or difficult reflections. They are often photographed on a white background, particularly for Amazon and other e-commerce platforms. Complex packshots involve shiny, transparent, reflective, or highly detailed products such as beauty products, jewelry, bottles, glass objects, or premium packaging. They require more preparation, greater lighting control, more precise masking, and additional post-production.
How does a product photoshoot with LakeProd work?
A product photoshoot begins with a detailed creative brief to define your objectives, visual universe, number of products, desired angles, styling, set design, formats, and intended uses. During the shoot, each product is prepared, positioned, and photographed using a precise method, taking into account the background, atmosphere, lighting, and the product’s key features. This process ensures consistent, clear images tailored to your communication needs.
How should products be prepared before a photoshoot?
Before a photoshoot, it is important to prepare products carefully: they should be clean, free of dust, fingerprints, visible defects, and have packaging in good condition. The better a product is prepared before the shoot, the higher the quality of the final result. This preparation is essential because it simplifies photo retouching, reduces unnecessary corrections, and ensures a professional high-resolution presentation.
Why is visual consistency important in product photography?
Visual consistency is essential to a brand’s credibility. Consistent photographs make it easier to compare products, strengthen brand identity, and create a professional impression on a website, catalog, or online store. At LakeProd, we ensure consistency in backgrounds, framing, lighting, color, and post-production across an entire product range.
Which background should be used for product photography?
The choice of background depends on your communication objectives. A white background is often preferred for marketplaces, e-commerce stores, and product pages because it provides a clear and standardized presentation. A colored or textured background, or a more elaborate setting, can be used to create an atmosphere, reinforce a concept, or tell the brand’s story. The background can also be completely removed through clipping to create a perfectly isolated image.
Is a product's texture important in product photography?
Yes, a product’s texture is essential in encouraging purchases. Good product photography should capture every detail of the product, including its material, texture, finish, shine, transparency, grain, shape, and proportions. Lighting, lens selection, camera precision, and retouching all help reveal these details without altering the appearance of the product.
How does product photo post-production work?
Post-production includes image selection, color correction, exposure adjustment, removal of imperfections, clipping when required, background optimization, and preparation of the final files. Photo retouching is included in our standard services within the scope defined in the quotation. The objective is to deliver accurate, clean, consistent images that are ready for use across digital and printed media.
How much does a product photography service cost?
Pricing varies depending on the complexity of the project, the number of products to be photographed, the type of packshot, the styling involved, the amount of photo retouching required, and the intended usage rights. Our photographers specializing in packshots will tell you that a simple packshot costs less than a complex packshot because it generally requires less shooting time, less specialized lighting, and less post-production.
How can I contact LakeProd for a product photoshoot?
To arrange a photoshoot, you can contact LakeProd by presenting your project, the number of products to be photographed, the type of images you need, the intended distribution channels, and any scheduling constraints. During this initial consultation, our team can advise you on the most suitable approach, the services that best fit your needs, the appropriate level of retouching, and the artistic direction that will best showcase your products.