NYON TRIATHLON

CUSTOMER CONTEXT

It is on the occasion of the 30th edition of the Nyon Triathlon in August 2018 that our team of videographers/photographers took part in the largest sporting event in the Nyon district. The Nyon triathlon, for which the redesign of the website was managed by our communication agency, is the largest triathlon in Switzerland. Indeed, this sporting event brings together nearly 2 200 athletes taking up the successive challenges of swimming, cycling and running, encouraged by 700 volunteers.

 

The diversity of races offered by the Nyon Triathlon, in the categories of mini kids, kids, schoolchildren, family, classic short distance or relay, national league, youth league, classic Olympic distance or relay or even discovery, allows all athletes, young and old, to participate.

PROJECT OBJECTIVES

The objective was to make a photo/video report covering the 30th edition of this triathlon in order to feed the website and social networks of the event.

PROJECT

Shooting took place over the two days of the triathlon. It was in the sun and heat of August that the participants take part in the three events of swimming, cycling and running. The challenge was sporting for our photographers/video makers who followed the participants through the various events.

For swimming, our photographers followed the race start of the youngest participants with close-ups in slow motion. Then, it was during the various 500m and 1.5km races that they were able to capture, on board a boat on Lake Geneva, the energy of the adults during the race and leaving of the water for the rest of the course.

The bike event was immortalized on motorcycles for our photographers. It was with the help of the motorcycle riders, available and flexible to make the work of our team as easy as possible, that we were able to follow the race and take pictures and videos in the heart of the action.

Finally, for the race event, our photographers had to show endurance by running part of the race with the participants. It is with a stabilizer that the video shots of this event could be taken. Static shots captured the arrival of the participants and immortalized their feelings of pride and accomplishment.

Our team filmed and photographed not only the challenges themselves but also the transitions between them. Capturing both single participants and children helped by their parents, it was at this point that they were able to see the organization and preparation of each athlete.

We will remember from this shooting some extreme conditions, especially temperature, demonstrating the adaptability of our team to any project, concerning the management of the trips in the planning of the tour to cover the entire event with shoots in motion, on boat and motorcycles to reflect as accurately as possible the reality of this race.

Finally, it was the high temperatures that required particular attention for the athletes, as well as for our team, which did part of the events at the same time as the shooting. It was also necessary to manage the equipment to avoid the risk of overheating.

Thanks to these numerous shots, our team was able to create several videos to summarize the race, a video of about one minute and a half to promote the race on the website, social networks and newsletters but also mini promotional videos for different communication channels.

A word from the photographer:

“At the finish line, we could see on each of the participants the fatigue but also the determination, relief and joy on their faces. It was a challenge all along the race. Like the athletes, we too had a sense of accomplishment.”