porsche - rallye classics 2018
client context
The Porsche Center in Geneva is developing an entire department around “Porsche Classic” to enhance the value of collector vehicles and introduce its customers to emblematic models of the brand. Events are organised every year for customers and enthusiasts of these old models.
Lake Prod had the pleasure to ensure the photo and video coverage of the 2017 and 2018 Classic Rallys.
project goals
For the 2017 edition of the Classic Porsche Geneva Rally, our team followed the owners of Porsches Classics on the roads between Switzerland, Italy and France on the approach of the Mont-Blanc. Something to delight everyone’s eyes!
The 2018 edition took place over 3 days. A once again exceptional route along the lakes and through the forests and the most beautiful passes of the country.
During these two consecutive years, our team’s objective was to capture the atmosphere and the best moments of the trip by taking photos, videos and drone shots.
realization
Conviviality and passion being the key words of these two weekends, our team transcribed this atmosphere through photos and videos, obviously putting the Porsche Classic at the heart of the achievements.
In partnership with the House of Chopard for the 2018 event, our team then had the honour of meeting the co-president of the House and discovering all the secrets of the Fleurier Manufacture. This was followed by a series of interviews and testimonials from the various participants in the 2018 rally.
The rally was thus more focused on a documentary video than the previous year’s event.