Customer context

The Drake Store is a chain of luxury ready-to-wear boutiques in Geneva and Lausanne. The brand’s various boutiques offer collections by the greatest luxury ready-to-wear designers such as Dolce&Gabbana, Yves Saint Laurent, Chloé, Givenchy, Balenciaga, Moncler, County of Milan, Valentino and Alexander McQueen.

Project objectives

The main objective was to carry out photo and video shootings for the brand’s social networks in order to highlight the different collections available in the store, and to promote the brand’s different brands and products.


The achievements have been varied in order to have a complete content to animate social networks. Photos, micro-videos, GIFs and boomerangs (instagram format) were created by our team. All these various achievements for social networks have been designed with the objective of highlighting the specificity of each collection in the Drake Store universe.

For the photo shootings, various achievements have made it possible to highlight the products, on models or scripted, indoors or outdoors. Urban shooting concepts have been developed to highlight the ready-to-wear and accessory collections in the brand’s universe. The clothes and accessories were shot and staged in the shops and outdoors in the streets and parks of Geneva to accentuate the urban style.

Finally, it is with a meticulous work of light management that product packshots have been made in store to highlight the collections.


For the video productions, two types of videos were produced: a long video to present the Geneva store and teasers to present the new collections that regularly arrive in the store.

Finally, our team covered the fashion show organized by the Drake Store at the Kempinski Hotel in Geneva last winter. It was between the spectators that our photographers/video makers captured not only the new clothes and accessories offered by the Drake Store but also the atmosphere of the evening.